We are, as it says on our website, award-winning tea-makers. We can, and do talk a lot about The Buying Cycle, the development of Digital Marketing and its importance, the power of the brand; and the necessity for sales and marketing alignment. We’re Marketeers – it’s what we do. But, the question remains – what does every agency run on?
Ginger Nuts…
But, whilst taking nothing away from any of the elements above everyone knows that every great agency needs tea, or at a squeeze coffee. We run on tea and if truth be told, Ginger Nuts, Bourbons and McVities Chocolate Digestives. We always work better with a little caffeine in our systems, whether that be Intelligent CRM, SONAR or good ol’ work scheduling.
Of course, we would be the first to suggest the basis of the best client-agency relationships should be based on a range of objective criteria. We have written as much. Indeed, we have a blog right there on the website that talks about such a thing. But there is always the need for tea. More importantly, the role of any great agency is to operate beyond the rational confines of the “work”. To recognise that every agency has an existential role to play.
What does every agency run on – the agency as sanctuary
I may well have lost many of you by now but bear with me. The agency is “sanctuary”. The agency is a “port in a storm”. The place where you will be guaranteed, not just offered, but guaranteed a great cup of tea. Because there are always those days when you need someone to agree with you, to agree with your take on the “work” and to support your views when you may be struggling to get your views understood within the business. Tea is what is needed…. Digestives are optional.
The need for wellness
Beyond the obvious there is a serious note to this. Wellness, Mental Health and Wellbeing have never enjoyed so much airtime. Because they’re important. But the role of tea, sheds and any other prop that creates the space for conversation is to be embraced, supported and welcomed. Whether you drink tea, coffee or neither I would urge you to find the space and the time to share whatever you need to. If we can help you do that, then you know where we are.