Corporate Marketing Expertise Working For You
So, how I can help? Generally I work to a daily rate of £400 per day plus expenses. Marketing actions and tools should then be monitored on at least a weekly or monthly basis so time can be allocated per week or month to support analysis and reporting.
Work can cover desk research, marketing audits, e-communications, social media audits and plan development, website review and analytics or creative design.
How I can help – Marketing Audits & Plan Development
– where is your business now? How are you communicating, capturing data and maintaining relationships? What are the objectives for your business? The strategies to get you there and the tactics that need to be adopted now?
Website Review – Your website is the most important tool in your armoury . It is your “mothership”. It sets out your stall and provides all the reasons to engage with your business. It is the simplest means you have to build contact and value. Make that possible with effective data capture. It may be the first place prospective customers see. It gives the first sight of your business and its ability to engage is key. Similarly, how your site is setup, its SEO and the keywords adopted will define where the site ranks and where you will appear in online search.
How I can help – Social Media / E-Comms
It has never been more important to maintain communications with your audience. Social media offers free contact but is hungry for time and content. If you have built an audience through data capture then e-comms can allow regular contact but it is crucial that mailings add value.
Within CRM, there are myriad systems so the development of a functional specification is key. This defines what you want you CRM to do and more importantly, what you want to get out of it and how often.