are likes worth anything

And so it begins……a career in marketing

What am I really all about. In short Marketing, Photography and Writing – and where they have taken me. Where I am now. Pure and simple. What a career in Marketing can be like.

This site is about trying to give you a flavour of what I am all about and where I may be able to help you and your business.

I have spent more than twenty years in marketing and developed my passion for photography along the way. I write articles, blogs and letters some of which have been published. I have written a novel which I have published myself.

Throughout I have tried to support experience across five sectors with qualifications and the creation of a good network. Despite all the changes marketing is still about customers and conversion; processes and proof; communication and creativity even if the channels available to us have grown beyond all recognition.

A Career in Marketing – received wisdom…

The received wisdom is that nowadays you work in one sector. One starts as a Social Media Manager for a small business, then you work your way up to a bigger business..and do on. But it doesn’t have to be this way. You can work in different sectors. Its not easy. But it can be done. I have worked in five sectors and across multiple disciplines.

So, read and inwardly digest. I can’t promise there will be any logic to how things develop, but there is a plan (sort of) and this is where it starts.

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